Friday, December 20, 2019

The Express - 1064 Words

â€Å"The Express† is the story of Ernie Davis who was the first African-American to win the coveted Heisman Trophy, the highest accolade in American Football. Davis was a naturally talented football player, who developed from a quiet young man to become an icon for the civil rights movement that divided America in the early 1960s. Raised in poverty in Pennsylvania coal-mining country, his talent was recognized by Coach Ben Schwartzwalder who would help him turn from a high school athlete to a sporting legend. Ernie Davis was the first African-American to win the coveted Heisman Trophy, the highest accolade in American Football. Davis was a naturally talented football player, who developed from a quiet young man to become an icon for the civil†¦show more content†¦The sense of superiority among others created the concept of segregation; the legal or social practice of separating people based upon their race or ethnicity. Although segregation was often perceived to occ ur in the South, the unjust concept was found in every section of the United States at one time or another. Segregation was a major obstruction to unity throughout the country during the 1950s and 1960s. Even so, the separation of races led to the meaningful of Civil Rights movement. At the time, Ernie was really a good football player. He becomes more and more professional player, and he is getting famous all over the country. Ernie became the first famous African-American football player after Jim brown who was the number one player in all football campus during that time. In fact, Ernie started to face trouble during his life being segregated by the people who hated him because he was an African-American player. For example, the coach was scared to let Ernie play or score against Texas because it was one of the most segregated states in the south at that time. Instead of that, Ernie strong personality helped him to stand up in front of all the people who were threatened him befor e playing the game. â€Å"Am I invisible† said Ernie to his coach. This was one of the most effective quote that grape my attention because of the sense of humor that Ernie faced and the way he handle it. In the conclusion, â€Å"TheShow MoreRelatedThe Pony Express : The Sled Express1538 Words   |  7 Pages The Pony Express The Pony Express was an extremely important event in history for three profoundly reasons. All together, it helped the farther east states to keep in contact with the West with all the news of what was happening, important documents, and sometimes small packages and family letters that were being sent from different states. It helped for new and more improved ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all the statesRead MoreThe Pony Express1516 Words   |  7 Pages In 1860, a mail carrying service called Central Overland California and Pike s Peak Express Company, more notoriously known as The Pony Express, was established by three business partners. It was a relay race on horses from station to station, carrying mail bags as they went. Being a dangerous job, it required the bravest and most experienced young riders they could find. The founding of The Pony Express was a useful resource in delivering mail regardless of the struggles the riders faced, suchRead MoreAmerican Express : An Express Delivery Service Company3198 Words   |  13 PagesAmerican Express was established in the year 1850 as an express delivery service company in the United States. The founders were not just one but three people; Henry Wells, William G. Fargo and John Butterfield. The company was incorporated in 1965 as a New York business. The company has office locations all throughout the world however; the headquarters is located in the financial district in New York City. Since then it has evolved into something so much bigger and advanced. It is now not onlyRead MoreThe Pony Express1469 Words   |  6 PagesThe Pony Express was an extremely important event in history for three profoundly reasons. All together, it helped the farther east states to keep in contact with the West with all the news of what was happening, important documents, and sometimes small packages and family letters that were being sent from different states. It helped for new and more improved ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all the states in contact with allRead MoreThe Pony Express1088 Words   |  5 Pages In 1860, a mail carrying service called Central Overland California and Pike s Peak Express Company, although notorious as The Pony Express, was established by three business partners. It was a relay race on horses from station to station, carrying mail bags as they went. Being a dangerous job, it required the bravest and most experienced riders they could find. The founding of The Pony Express was a useful resource in delivering mail regardless of the struggles the riders faced, such as,Read MoreNotes On The Pony Express1976 Words   |  8 Pages pg.1 The Pony Express The Pony Express was an extremely important event in history for three profoundly good reasons. All together, it helped the farther east states to keep in contact with the West, news of what was happening, important documents, sometimes small packages and family letters were being sent to different states, and it helped for new and more improved ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all theRead MoreEssay on Airborne Express709 Words   |  3 PagesCase 8 Airborne Express: The Underdog 1. What generic strategy is Airborne Express pursuing? Justify. Is this a sound strategy in the context of the air express industry? Why or why not? Entrance barriers (high): it is hard to entry this industry, the top three carriers already dominate 86% of the industry. And it need a large scale of capital to entry this industry. For instance, with the development of business, global express demand increases. Airborne Express international strategy canRead MoreFederal Express ( Fedex )819 Words   |  4 PagesFederal Express (FedEx), founded in 1971, handles countless packaging requests. In order for them to remain competitive they customize their website FedEx.com to field questions received by customers on a daily basis. FedEx has reduced costs by almost $2.00 per incoming call by using the website. Customers are able to speak with a Customer Representative if questions cannot easily get answered on the website. Using the FedEx website instead of the call center FedEx has saved an estimated 1.34 billionRead MoreEssay on American Express2669 Words   |  11 PagesAmerican Express began as a freight forwarding company in the 18 50s, then repositioned as a travel agency, a financial and consulting services company. By recognizing that technology has changed the way people communicate and transact with one another, American Express understands the scope and role of internet technology on the travel market. The corporation turned itself into the booming sector of online services and became an interactive business player in a wide array of services. Today, AmericanRead MoreThe Competitors Of American Express895 Words   |  4 Pagesexisting competitors of American Express include Discover Financial Services, Visa, Inc., and MasterCard Worldwide. Unlike American Express and Discover, Visa, and MasterCard are not financers, which means these companies are intermediaries and â€Å"they don’t directly finance credit card transactions† (Thangavelu, 2015). That being said, Discover is more in American Express’ strategic group because they both issue cards and work within the same strategic grou p, so American Express and Discover compete more

Thursday, December 12, 2019

Marketing Environment Of Samsung Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Environment Of Samsung. Answer: Introduction Marketing plays a great role to increase the share of the market. Samsung is the largest brand in the mobile industry. The main aim of the company is to secure the leadership in the industry so that competitive advantage can be achieved. This company emphasize on the trade exports and activities are conducted in more than 58 countries. Headquarter of the company is situated in Korea and there are more than 65 countries that has a sales network globally. The company is mainly engaged in selling mobile phones that have a large market share globally. Samsung is a Korean word that means three stars. Objectives of this company are to be in the top five positions by 2020. This company also has a vision of increasing their revenue by considerable margin. Marketing environment and the factors that impacts upon marketing It is necessary for the firms to understand its marketing environment before conducting its marketing activities. This helps them in developing their activities in a better way. Samsung is in the industry that is having intense rivalry in terms of innovation and hence company needs to plan marketing activities that are highly differentiable and attractive. Marketing environment for Samsung is as follows: Political and legal: Governments all around the world have changed their business policies inside the country and hence Samsung also needs to comply with all these so that they may not have to face any legal complication in future. In most of the countries governments have eased the rules for doing the business inside the country (Mithas et al., 2013). Economic: There has been continuous downfall in European economy as well as markets like America and Australia has been showing slow growth. This is a challenge for Samsung as people want products that are cost effective (Kumar, 2017). Social: Needs of the society is changing at a faster rate and it has become essential for the firm to make innovations accordingly so as to have edge over the market. Technological innovations at lower rates are highly appreciated in the electronic market (Jung, Samsung Electronics, 2014). Competition: In electronic industry competition have risen to very alarming level. Companies are cutting throats of each other in order to succeed over each other. It has become essential for the companies to construct its marketing environment more smartly so as to pin the demands of potential consumers accordingly (Verbeke, 2013). Factors that need to be taken into account are: Competitors strategy: The strategy that is made by the competitors effects marketing activities of cited firm Industry condition: Condition of industry has greater influence on marketing activities of the cited firm. Consumer demands: This is one of the most essential factors as no marketing activities can achieve success without fully understanding the demands of market. Position in market: Position of the company in the market plays a higher role and poses a greater influence in the planning of marketing activities (Blackburn et al., 2013). Ways in which factors affect marketing activities All the above mentioned factors have greater impact on the marketing activities. It has become essential for them to construct its marketing activities accordingly. Competitors strategy: Many bigger firms like LG, Apple etc. have an excellent market base as well as have the capacity to influence the demands of the consumers. It is essential for Samsung to construct its marketing activities different from that of their competitors. Apart from this Samsung must have marketing strategy that gives them edge over their competitors. This is possible when a comprehensive study of competitors strategy has been made. Industry condition: It is also essential for Samsung to check the condition of the Industry and their performance in order to construct their marketing activities. This helps them in giving ideas regarding the trends and approach of the industry which is necessary for making an effective marketing process (Chen and Ann, 2016). Consumers demands: Before planning of marketing activities it is essential that firm does a thorough market research to understand the demands of their potential consumers. This is essential for achieving greater sales (Wheelen and Hunger, 2017). Position in the market: Before making plans for marketing activities it is essential for Samsung to evaluate their position in the market. Samsung is a bigger brand name and hence it is easier for them to market its product (Bharadwaj et al., 2013). Recommendations Samsung should give more emphasis on Digital marketing so that large market share can be achieved. Effective tools like proper advertising should be considered so that the company can easily accomplish goals and objectives. It is seen that if proper strategies of advertisement are not considered then it can give negative impact on the overall sales. The company should give emphasis on launching the brand in the market so that the company can compete in the market. Samsung should evaluate the market at the time of setting the outlet and take assistance from the consultants so that decisions can be taken. It is essential to locate the outlet at each and every so that the customers can purchase it easily. To create proper management it also essential so that the outlet can be located in each place and the satisfaction level of the customers can be enhanced. Innovation driven marketing strategy is also beneficial for the organization as it can evaluate the needs and wants of the customers. Conclusion So, by evaluating the report it is concluded that marketing plays a significant role and company can conduct the operations smoothly if proper management is there in the organization. In the first phase of the report the discussion is made of the marketing and environment and the factors that gives impact on marketing. In the last phase of the report the discussion is made on the ways that affect the activities related to marketing and also recommendations to enhance the market share in a proper manner. References Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N.V., 2013. Digital business strategy: toward a next generation of insights. Blackburn, R.A., Hart, M. and Wainwright, T., 2013. Small business performance: business, strategy and owner-manager characteristics.Journal of small business and enterprise development,20(1), pp.8-27. Chen, C.M. and Ann, B.Y., 2016. Efficiencies vs. importance-performance analysis for the leading smartphone brands of Apple, Samsung and HTC.Total Quality Management Business Excellence,27(3-4), pp.227-249. Jung, Y.C., Samsung Electronics Co., Ltd., 2014.Display screen or portion thereof with graphical user interface. U.S. Patent D701,226. Kumar, V., 2017. Statistical Evaluation of Customers Satisfaction on the Uses of Samsung Mobile: A Case Study.International Journal of Statistics and Reliability Engineering,3(2). Mithas, S., Tafti, A. and Mitchell, W., 2013. How a Firm's Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy.MIS quarterly,37(2). Verbeke, A., 2013.International business strategy. Cambridge University Press. Wheelen, T.L. and Hunger, J.D., 2017.Strategic management and business policy. pearson.

Wednesday, December 4, 2019

The January Effect free essay sample

This paper takes a look at the trend of The January Effect on stock markets. This paper examines one of the most profound and best-known of all the psychological phenomena in the stock market: The January effect. It discusses this trend, asking if it is a real phenomena or simply a mass marketing campaign. It provides an extensive look at the psyche of the stock market junkie. Many graphs are displayed. From the paper: Nothing is a sure bet in the world of investing in stocks ? maybe even not death and certainly not taxes, as revelations about Enron have recently reminded us. And it is precisely this high level of insecurity that prompts people ? even against all possible rational reasons ? to look for patterns in the stock market that will help them invest, just as a person desperate to have a winning day at the track will bet on every fifth horse, or every horse wearing green and white, or every jockey whose name begins with K. We will write a custom essay sample on The January Effect or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One essential difference between horse-racing and the stock market, however, is that the actions of those ?betting? ? i.e. buying and selling shares ? can have a real effect on the end result.